This IS What We do
A bottle of shampoo
A tube of color
THESE AREN’T JUST SIMPLE HAIR PRODUCTS, THEY ARE BEAUTIFUL STORIES MADE BY EXCELLENCE, ENTHUSIASM, AND GOOD VIBRATIONS.
Like with every story, let’s start from the beginning.
we do it ourselves
WE CREATE FORMULAS, TEST,
AND THEN PRODUCE.
WE CARE FOR EACH AND EVERY STEP OF THE PROCESS TO REACH PERFECTION
IT'S NOT BY CHANCE THAT ALFAPARF MILANO IS NOW THE #1 ITALIAN BRAND IN THE HAIR SALON INDUSTRY WORLDWIDE.
We were born
with the vocation to convert what we love into a real business, Then something amazing happened...
Our products started spreading….
More than 35 years later, everything still begins in Italy, and we continue to dream big
we do it for professionals
EVERYTHING WE CREATE IS DEDICATED
TO THE HAIRDRESSERS.
WE WANT TO CREATE THINGS THAT HAVE NEVER EXISTED BEFORE.
TESTING OUR CRAZY IDEAS TO DEVELOP EXTRAORDINARY PRODUCTS.
A mix of experience, creativity, and a good amount of Italian taste.