Color wear

 
 
Each time of life has its color and
COLOR WEAR,
is your perfect ally for your client to live each stage of her life fully.
 
Color Wear is the natural evolution of the tone on tone concept, which is even more natural for a brand such as ALFAPARF MILANO, which makes change and innovation its trademark.

Thanks to its patented technology, this radically renewed formula stands out due to its gentleness on the hair and allows everyone to enhance and enjoy a new look.
 
The new pack was made using 90% recycled paper.


Has been inserted on the box a QR code to replace the instruction sheet in paper, in order to limit the consumption of paper.
 
 
 

ARGININE-BASED PATENTED TECHNOLOGY

Contains an alkalinizing complex based on arginine, derived from plant sugars, which allows the most used and widespread chemical alkalizing agents (ammonia and ethanolamine) to be replaced. Arginine is an amino acid, 100% of natural origin, which is very similar to the hair as it is already present in its protein structure.
 

FREE FROM

Ammonia, MEA (ethanolamine), PPD, Alcohol and Silicones.
 

VEGAN FORMULA

Free from ingredients of animal
origin or derivation.
 

BLEND OF OILS

A combination of semi-fermented oils of natural origin with nourishing, anti-oxidant, protective and anti-frizz properties.
Contains: camellia seed oil, sweet almond oil, argan oil, green tea seed oil and sunflower oil.
 

GEL CREAM

Innovative gel cream texture which is easy to apply and rinse off. Does not drip during application.
Contains a (patented) emulsifying complex, which enables the color to be distributed consistently for an even-looking result.

DYNAMIC SHINE

up to 149% more shine, measured on moving hair*

*instrumental test result, obtained by comparing the shine measured on hair treated with the new Color Wear (roots, lengths and ends of moving strands) in comparison with that of hair treated with the previous formula or with products from the best market competitors.

HAIR INTEGRITY

up to 38% increase in hair integrity*

*repeated application of the new Color Wear formula, which has a naturally-derived alkalizing agent, maintains a higher level of fiber integrity than if a product with chemical alkalizing agent is applied. Result visible with the SEM technology (scanning electron microscope), after 9 applications of the new Color Wear formula. The comparison is made with the previous formula, applied in the same way.

COMBABILITY

hair is up to 11 times more combable after 6 applications

*result of instrumental test conducted on wet hair, after 6 applications of the new Color Wear formula, in comparison with the best market competitors.

COLOR FADE

color is maintained up to 92% after 12 washes*

*result of instrumental test performed on a strand reated with the new Color Wear formula (shade 6.35), after 12 washes.

 

FROM NOW ON, THE RANGE OF SALON SERVICES IS BEING ENHANCED:

The hairstylist meets the needs of all of his clients with a gentle product that does not compromise on performance.

There is no desire for change that you cannot satisfy with Color Wear.
 
 

FIRST COLOR


- Tone on tone coloring to enrich the natural color with tones.

- Masking the first grey hair without altering the natural base color.
 

GLOSS SERVICE


Enhancing the natural or cosmetic color by using Clear & Gloss on its own.
 
 
 

TONING AFTER BLEACHING


To enhance the total bleaching or highlight service.
 

ENHANCE GREY AND WHITE HAIR


Natural grey booster and neutralizing effect on unwanted yellow tones.
 

Other services


 

GREY HAIR COVERAGE


Up to a high percentage of grey hair coverage (up to 100%) with an extra-natural effect.
 

BLENDING GREY HAIR


Camouflaging the grey with reduction in the contrast between grey hair and natural pigmented hair without altering the natural color - no undesired effect and no noticeable regrowth effect.
 

REFRESHING LENGTHS AND ENDS


Toning of lengths and ends combined with the permanent toning service at the root with Evolution of the Color3 or Precious Nature Hair Color.
 

TONING AFTER TEXTURE SERVICES


Combined with the shaping services that could alter the cosmetic color.
 
 

CONVERSION CHART

All shades of the new Color Wear are aligned with the reflections of the current Evolution of the Color3 shades. Find out how reflections change from our conversion chart.
CONVERSION CHART EVOLUTION OF THE COLOR