ARGININE-BASED PATENTED TECHNOLOGY
BLEND OF OILS
up to 149% more shine, measured on moving hair*
*instrumental test result, obtained by comparing the shine measured on hair treated with the new Color Wear (roots, lengths and ends of moving strands) in comparison with that of hair treated with the previous formula or with products from the best market competitors.
up to 38% increase in hair integrity*
*repeated application of the new Color Wear formula, which has a naturally-derived alkalizing agent, maintains a higher level of fiber integrity than if a product with chemical alkalizing agent is applied. Result visible with the SEM technology (scanning electron microscope), after 9 applications of the new Color Wear formula. The comparison is made with the previous formula, applied in the same way.
hair is up to 11 times more combable after 6 applications
*result of instrumental test conducted on wet hair, after 6 applications of the new Color Wear formula, in comparison with the best market competitors.
color is maintained up to 92% after 12 washes*
*result of instrumental test performed on a strand reated with the new Color Wear formula (shade 6.35), after 12 washes.