This year we want to celebrate those who live our home and bring it to life, tell the stories of those who, with passion and enthusiasm, contribute to realize our dream all over the world: #ALFAPARFPEOPLE!
A lot of activities will be waiting for you in every room of our house:
SELFIE & SOCIAL WALL #ALFAPARFPEOPLE
Take a selfie on our wall and publish your photos tagging #alfaparfpeople and @alfaparfmilano_official: you will see them in our stand with those from all over the world!
SHOW & TECHNOLOGY
Our hairstylists take turns on stage to show you the new nuances of Dream Like Leonardo!
Come closer to the pictures in our living room…a hi-tech surprise awaits you!
CARLA GOZZI’S MAGIC MIRROR
Change your hair color thanks to virtual reality with Alfaparf Milano’s new app! On Sunday and Monday Carla gozzi awaits you with her tips for a change of look!
ANALYZE YOUR HAIR AND PLAY WITH US
Make an accurate diagnosis of your hair with Alfaparf Milano’s app and receive a free personalized product.
We look forward to seeing you at Bologna Fiere from March 15th to 18th Pad.31 stand A22!