An award and two shows for Alfaparf Milano

Alfaparf Milano closed 2016 in its finest form thanks to its participation in ON HAIR MILAN EDITION and YOU HAIR & BEAUTY SHOW, two important events dedicated to the finest brands in the hair industry, in which thousands of workers from the sector participated.


This event found great success, including thousands of attendees in its first Milan edition, with possibilities for the more than 7,000 participants to attend two days of exclusive international live shows and visit the stands that were present.

Emanuele Vona and Oni Quadrino (Mod Salons Roma) presented an exclusive look at their new collection Shadow, inspired by contemporary art and the Rude Girls of the ‘60s.

Mimmo Laserra brought his talent and his multifaceted experience to the stage to trace a path between creativity and architecture, picking up colors and cuts from the most famous Italian stylists, filling the stage with highly-sought optical features and color contrasts.

On Hair Milan Edition also hosted the first edition of the HPA, the first Professional Hair Products Awards awarded to hairstylists. Alfaparf Milano triumphed with Pigments, the range of 6 ultra-concentrated pure pigments used as the basis of latest-generation treatments. They have an exceptionally wide use, allowing them to personalize all salon services, and they won the award for Best Professional Product in the Innovation category.
At the end of the evening, Alfaparf Milano celebrated with all its Italian family of clients and collaborators at Byblos, one of the most exclusive spots for Milanese nightlife.


You Hair & Beauty Show brought the platform of excellent stylists and international academies to the Pala Alpitour in Turin, with more than 5,000 sq. m. of stands to discover all of the sector’s new products, for two days of creativity and training that registered more than 13,000 people in attendance.

Genny D’Auria amazed with #NoLimitsColor, an exclusive look & learn seminar in which the Neapolitan hairstylist’s cutting-edge concepts of cut and color joined the preview of Alfaparf Milano’s latest products for 2017, earning great success and public attention.

Mod Academy also brought the new collection Shadow to the You stage, with a highly visually-impactful show.
Mimmo Laserra was also counted among the ambassadors par excellence of Alfaparf Milano. He was a finalist for the competition for the title of Hairdresser of the year, who was able to best interpret the mood “Yellow Pop Future” on the stage of the Italian Hairdresser Award.

Next appointment: Cosmoprof Worldwide Bologna from March 17 to 20, 2017!