Dream Like Leonardo

 
We celebrate those who dare. Who experiment, who are constantly in search of something new.
We celebrate free spirits.


In the fifth centenary of his death, we are inspired by Leonardo da Vinci and his brilliance that made him the symbol of the Renaissance: innovative, revolutionary, visionary and the builder of his own future.

LIKE LEONARDO DA VINCI, BEYOND ALL IMAGINATION.


 
 

6 COMPLETELY NEW SHADES, PURE INNOVATION

A new palette of colors that do not follow the traditional path of primary and secondary reflections.

Why are they so special?
THE THIRD TONE, SOMETHING ABSOLUTELY BRAND NEW.

Complex and sophisticated mixtures of browns, copper and blondes, full of different tones which change by interacting with the light.

Warm and cool tones coexist and reach their maximum expression in the combinations that the expert colorist can create, for a totally new result.
 
 

MAN AND TECHNOLOGY IN PERFECT SYNERGY

Inspired by Leonardo's studies and innovation, which more than anyone in history combined art and science, we created something never seen before that combines the talent of our colorists with the most advanced technology.

We have installed a new automatic mixer managed by new software that can store in its memory more than 2000 existing shades, in order to to find new and original combinations of colors and to let our formulators devote themselves entirely to developing shades that once existed only in our imagination.
 

#ALFAPARFPEOPLE
DREAM LIKE LEONARDO


We celebrate those who know that creativity does not only have one form, only one time, only one color.
Those who always set new goals for themselves and are guided by the flame of passion.
Because we like those who dream on a grand scale and do not put any limits on their imagination.


Dream big like Leonardo and post your looks with or hashtag #dreamlikeleonardo.
The best ones will be published on this page and our social channels.

Filmed and shot at Museo Nazionale della Scienza e Tecnologia Leonardo da Vinci, Milano.