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TIME AFTER TIME: A TIME TRAVEL TO CELEBRATE CONTEMPORANEITY


From the 80s to the future with our hairstylists

Our Time After Time show took place in Valencia,

where the futuristic frame of the City of Arts and Science welcomed Alfaparf Milano’s best hairstyling teams: past, present and future guided our 1300 guests in a time travel through looks and inspirations.

Genny D’Auria and Mimmo Laserra revived the 80s with looks inspired by cinema and music icons of the time, accompanied by epochal music and images.Paul Stafford moved the audience by telling the interwined lives of Courtney Love and Lady Diana, cult figures of the 90s.
Cuco y Guille e Eliabe Moreira brought us to the 2000s between Mexican tradition and modern looks. Our time travel made it to modern day thanks to Ramiro Mata, who portrayed contemporaneity thanks to complex and shiny silver looks.

The show ended with a look to the future thanks to the final session of our international contest Next Color Genhairation. Laura Barriales, already part of Alfaparf Milano’s family, brought on stage our Global General Director Marco Bruco and the contest’s jury: Alfaparf Group’s president Attilio Brambilla, Technical Director Alfaparf Milano Ruben Ugarte and Estetica Magazine Director Roberto Pissimiglia.

Daria Elida Ardelean (Romania) won with a delicate peachy pink capable to change its intensity with different updos. Second place for Lorenzo Marchelle (Italy) with a multifaceted silver ice look , third place for Nicole Nogueira (Brasil) with a bright vermillion red.

 

Watch the video and scroll through the gallery to live the show!