AlfaparfMilano_Colorwear_D.jpg

Color Wear

The natural evolution of tone-on-tone color.

Live it fully

Every stage of life has its own shades. From your very first color service through to the balayage of your dreams or a brightening treatment for grey hair: Color Wear helps you live life to the fullest.

Live it fully

Color Wear video mood campagna ITA
APM_Color-wear_02_DM
APM_Color-wear_01_DM

A gentle, patented formula

Arginine

A 100% natural amino acid that can replace the most common chemical alkalizing agents. It is very similar to hair, as it is already present in its protein structure.

Vegan Formula

No ingredients of animal origin or animal-derived ingredients.

Gentle formula

Ammonia, MEA, PPD, alcohol and silicone free.

Blend of oils

A blend of semi-fermented oils of natural origin with nourishing, anti-oxidant, protective and anti-frizz properties.

Extremely gentle, maximum performance

*Instrumental test result, obtained by comparing the radiance of hair treated with the new Color Wear formula (roots, lengths and ends of moving locks) against the radiance of locks treated with the previous formula or with the best competitor products on the market.
**Repeated application of the new Color Wear formula, with the alkalizing agent of natural origin, results in increased fiber integrity than when applying a product with a chemical alkalizing agent. Visible result with SEM (scanning electron microscopy) imaging after nine applications of the new Color Wear formula. This was compared against the previous formula, applied in the same way.
***Result of the instrumental test obtained by comparing a wet hair sample after six applications of the new Color Wear formula against the best competitor products on the market.
****Result of the instrumental test carried out on a hair sample treated with the new Color Wear formula (shade 6.35) after 12 washes.
  • + 149%
    shine, measured on moving locks*
  • + 38%
    in hair integrity**
  • x11
    hair manageability after 6 applications***
  • 92%
    color maintained after 12 washes****

Choose two colors to compare