Dream Factory

Imagination and creativity are the means through which we can achieve our dreams. Discover the new Collection by ALFAPARF MILANO, dedicated to the power of dreams come true.

the collection

Dream on with the power of color

We aim to celebrate beauty as an inexhaustible source of positivity. Because we firmly believe that beauty has the power to raise people's spirits and help them face challenges with a smile.
Always believe in your dreams!

We dream big, and in colour

A new palette that consists of two colour families inspired by dreamy textures and transparent, natural crystals. Delicate shades that imbue the hair with a sense of calm, focused energy, designed to complement our favorite colours and refresh any look with a boost of positivity and light.

Two shades inspired by the soft pink tones of kunzite and amethyst gems. They suit every complexion and add a trendy touch to classic looks.


Three earth tones that evoke the rich, natural pigments of gems such as quartz, aragonite, and topaz. Their brown nuances perfectly reflect the sophisticated, warm gold undertones of these stones.


video Dream Factory

Join the ALFAPARF MILANO network

Your salon can join the ALFAPARF MILANO network - a guarantee of quality and excellence. Find out how to join the Officina del Colore program or fill out the form to contact one of our agents.

Choose two colors to compare