Beige - 10.31 Lightest Golden Ash BlondeSKU PF019825
- Cold Brown
- Warm Brown
- Cool Naturals
- Blue Black
- Golden Mahogany
- Pure Reds
- Ultra Violet
- Grey Black
- Rose Copper
- Ruby Brown
The natural evolution of tone‑on‑tone
- Up to 149% more shine, measured on moving locks*
- Up to 38% more hair integrity**
- Hair up to 11 times more manageable after 6 applications***
- Color is maintained up to 92% after 12 washes****
- Available in 46 ultra-brilliant shades
- Arginine-based alkalizing agent with patented technology
- Vegan formula with no ingredients of animal origin or derivation
- FREE FROM: ammonia, MEA (ethanolamine), PPD, alcohol, silicones
- Gel cream texture
**Instrumental test result, obtained by comparing the radiance of hair treated with the new Color Wear formula (roots, lengths and ends of moving locks) against the radiance of locks treated with the previous formula or with the best competitor products on the market.
****Repeated application of the new Color Wear formula, with the alkalizing agent of natural origin, results in increased fiber integrity than when applying a product with a chemical alkalizing agent. Visible result with SEM (scanning electron microscopy) imaging after nine applications of the new Color Wear formula. This was compared against the previous formula, applied in the same way.
***Result of instrumental test obtained by comparing a wet hair sample after six applications of the new Color Wear formula against the best competitor products on the market.
********Result of instrumental test carried out on hair treated with the new Color Wear formula (shade 6.35) after 12 washes.