Platinum - 11.10 Ash PlatinumSKU PF011230
Permanent cosmetic color
Tube - 60 ml
Color : Platinum - 11.10 Ash Platinum
- Cold Brown
- Warm Brown
- Third Tone
- Natural Ash
- Golden Mahogany
- Pure Reds
- Cover Reds
- Third Tone
- Grey Black
- Ruby Brown
- Cool Naturals
- Warm Naturals
- Intense Naturals
Pure passion for the world of hair color
Evolution of the Color³ is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the scalp and hair.
AQUA (WATER), CETYL ALCOHOL, PROPYLENE GLYCOL, DECYLTETRADECANOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, BISABOLOL, PARFUM (FRAGRANCE), EDTA, PEG-15 COCOPOLYAMINE, SODIUM SULFITE, ERYTHORBIC ACID, DIMETHYLPABAMIDOPROPYL LAURDIMONIUM TOSYLATE, TOLUENE-2,5-DIAMINE SULFATE, POLYQUATERNIUM-22, BENZOIC ACID, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, 2-METHYLRESORCINOL, OLETH-5 PHOSPHATE, DIOLEYL PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, SODIUM CHLORIDE
For the complete and updated list of ingredients, we suggest referring to the product pack
How to use
Da applicare su una base non più scura del castano chiaro (5). Mixing ratio: 1:2 (60 g of Platinum + 120 ml of Oxid’o 40 Vol). Processing time: 50/55 minutes.
- Formula enriched with Hyaluronic acid
- 100% grey hair coverage
- Lifts up to 3 levels
- Unparalleled duration
- Intense color and radiant tones
- No PPD** and only 0.7% ammonia*
- Flawless cosmetic effect: hair is soft, strong and shiny
- Available in more than 125 shades
*Average on-head concentration of ammonia (coloring cream/developer mixing ratio of 1:1.5).
Does not apply to the EoC Cube Platinum series.
**Paraphenylenediamine, a colorant widely used when dyeing hair.
Multi Lamellar Vehicle
Clusters of liquid crystals that deliver the color inside the hair. They protect the pigments during mixing, preventing them oxidizing earlier than necessary. The pigments that are not yet oxidized penetrate in a greater number and more deeply, and the scales open less.
A component naturally found in the body that helps maintain the correct level of hydration in the tissues. It forms a grid-like structure around the hair, ensuring even distribution of the mixture and maximum adherence. It also helps maintain the correct level of hydration in the fiber.
Hyper Intense Color System
Crystallized micro-pigments that are even purer and micronized. They penetrate the hair fiber and blend into larger, more structured molecules.
Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the scalp and hair.