Ultra Violet - 10UV

SKU PF021320

Ammonia, MEA, PPD, alcohol and silicone free color

Tube - 60 ml

Color : Ultra Violet - 10UV

Metallic

Naturals
Cold Brown
Warm Brown
Reds
Copper
Blondes
Specials
Metallic

Cool Naturals

Cool Naturals

Ash

Ash
Blue Black
Violet

Chestnut

Chestnut
Golden Mahogany
Chocolate
Mahogany

Pure Reds

Pure Reds

Copper

Copper

Gold

Gold
Beige
Sand

Special

Special

Ultra Violet

Ultra Violet
Grey Black
Rose Copper
Ruby Brown

Compare colors

The natural evolution of tone‑on‑tone

Color Wear is a tone-on-tone color that is ammonia, MEA, PPD, alcohol and silicone free and guarantees 100% grey hair coverage. Extremely gentle, maximum performance.

Ingredients

AQUA (WATER), CETEARYL ALCOHOL, ARGININE, LAURETH-3, PROPYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, COCAMIDOPROPYL BETAINE, OLEYL PHOSPHATE, GLYCERYL STEARATE SE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, OLETH-4 PHOSPHATE, PARFUM (FRAGRANCE), POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, SODIUM SULFATE, SODIUM SULFITE, POTASSIUM HYDROXIDE, EDTA, POLYQUATERNIUM-22, ERYTHORBIC ACID, N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, PEG-90 GLYCERYL ISOSTEARATE, DIPOTASSIUM PHOSPHATE, LAURETH-2, CANDIDA BOMBICOLA/GLUCOSE/METHYL RAPESEEDATE FERMENT, ARGANIA SPINOSA KERNEL OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) OIL, CAMELLIA JAPONICA SEED OIL, CAMELLIA SINENSIS LEAF OIL

For the complete and updated list of ingredients, we suggest referring to the product pack

Features

Up to 149% more shine, measured on moving locks*
Up to 38% more hair integrity**
Hair up to 11 times more manageable after 6 applications***
Color is maintained up to 92% after 12 washes****
Available in 46 ultra-brilliant shades
Arginine-based alkalizing agent with patented technology
Vegan formula with no ingredients of animal origin or derivation
FREE FROM: ammonia, MEA (ethanolamine), PPD, alcohol, silicones
Gel cream texture

**Instrumental test result, obtained by comparing the radiance of hair treated with the new Color Wear formula (roots, lengths and ends of moving locks) against the radiance of locks treated with the previous formula or with the best competitor products on the market.
****Repeated application of the new Color Wear formula, with the alkalizing agent of natural origin, results in increased fiber integrity than when applying a product with a chemical alkalizing agent. Visible result with SEM (scanning electron microscopy) imaging after nine applications of the new Color Wear formula. This was compared against the previous formula, applied in the same way.
***Result of instrumental test obtained by comparing a wet hair sample after six applications of the new Color Wear formula against the best competitor products on the market.
********Result of instrumental test carried out on hair treated with the new Color Wear formula (shade 6.35) after 12 washes.

Arginine Patented Technology

A patented alkalizing complex containing arginine, derived from plant sugars, that can be used instead of the most commonly used chemical alkalizing agents (ammonia and ethanolamine). Arginine is a 100% natural amino acid and is very similar to hair as it is already present in its protein structure.

Blend of Oils

A blend of semi-fermented oils of natural origin with nourishing, antioxidant, protective and anti-frizz properties. Contains: camellia seed oil, sweet almond oil, argan oil, green tea seed oil, sunflower seed oil.