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ALFAPARF MILANO

Your Partner in Beauty

Our history

Established in 1980, ALFAPARF MILANO is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over.
Independent since the very start, we manage the entire production process in complete autonomy. This, together with a solid industry presence and direct one-to-one discussion with our clients, wherever they may be, has allowed us to continue to provide a unique vision of the beauty industry.

Our values

Italian dynamism

We carry Milan and its values in our hearts, not only in our name. A unique city and a crossroads of trends, where entrepreneurial spirit, artistic sensitivity and Italian creativity collide and from which we draw inspiration every day.

Innovation

We are committed to changing every day to help you rediscover your beauty. We keep our eyes firmly fixed on the ever-changing world and continuously develop original solutions for today's and tomorrow's fashion trends.

We embrace diversity

International since the get-go, we have grown while respecting the value of difference. We continue to support people all over the world and help them pursue their idea of beauty, whatever that may be.
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Always at the forefront

ALFAPARF MILANO is now Italy's leading brand in the professional hair sector. And always looking towards the future.

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For professional hairstylists

We are committed to supporting people who share our passion for beauty. We support the creativity of all #alfaparfpeople by delivering advanced training courses in line with the latest trends and technologies.

For professional hairstylists

We are committed to supporting people who share our passion for beauty. We support the creativity of all #alfaparfpeople by delivering advanced training courses in line with the latest trends and technologies.

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Get in touch with us

Join our global network of creatives and find out how we can help you improve your business.

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