
ALFAPARF MILANO
Your Partner in Beauty
Our history
Established in 1980, ALFAPARF MILANO is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over.
Independent since the very start, we manage the entire production process in complete autonomy. This, together with a solid industry presence and direct one-to-one discussion with our clients, wherever they may be, has allowed us to continue to provide a unique vision of the beauty industry.
Our values
Italian dynamism
Innovation
We embrace diversity
Always at the forefront
ALFAPARF MILANO is now Italy's leading brand in the professional hair sector. And always looking towards the future.

For professional hairstylists
We are committed to supporting people who share our passion for beauty. We support the creativity of all #alfaparfpeople by delivering advanced training courses in line with the latest trends and technologies.
Get in touch with us
Join our global network of creatives and find out how we can help you improve your business.