Alfaparf Milano renews its image and invests in sustainability and innovation

Osio Sotto (BG, Italy), September 27th, 2022


In a scenario where consumer habits are constantly evolving and consumers focus on increasingly sustainable companies, the beauty industry also needs to change.


Alfaparf Milano has completed an important restyling project for its corporate brand and its websites in line with a new global vision. For a Group such as Alfaparf Milano, in constant evolution, it is important to have a profound set of values, a strong focus on the future, a clear purpose and shared ambitions that all of the stakeholders, #alfaparfpeople, can recognize. Thus, Alfaparf Group has now become Alfaparf Milano – The Italian House of Beauty, stressing the importance of the Group’s Italian origins. The new vision is to “imagine a world in which each and every person can experience beauty and achieve well-being and happiness”.


Alfaparf Milano presents its history and its manifesto on the new corporate website (www.alfaparfmilano.com), which also presents two new sections dedicated to governance and sustainability. The aim of the Group is to communicate in a transparent manner to all its stakeholders and act in a responsible way, making a tangible commitment to reaching sustainable development goals. This commitment can already be seen with the new documents published on the website; the 2021 Consolidated Financial Statement, published online for the first time; the 2021 Sustainability Report, which for the first time presents the performance of all the companies in the Group, and the updated Code of Ethics, which sets out the Group’s commitment to ethics in business.