ALFAPARF MILANO talks about beauty with the voice of its ambassadors
The beating heart of ALFAPARF GROUP has always been represented by the people who work with us and live our same passion. The most obvious example is the constant and constructive interaction of the ALFAPARF MILANO brand with salons and customers.
In particular, this attention to #alfaparfpeople has resulted in the creation of a real team of 14 international hairstylists - technical and stylistic excellences selected from personalities who have distinguished themselves in the community and in the sector for their artistic and creative skills. Who better than the people who use the products every day can know the needs of our customers? It is therefore natural that ALFAPARF MILANO has chosen to transmit its values ​​through the voice of these ambassadors, who speak directly to their colleagues from all over the world.
The desire to put hairstylists at the center of the brand emerges primarily from the approach adopted on official social channels.
Every month, in fact, the Instagram page of ALFAPARF MILANO provides for the publication of various contents focused on ambassadors: professionals show their best looks and give how to and valuable advice to users who want to enter the ALFAPARF MILANO network or learn more about it.
Even the launches of new products or services are always supported by the faces of our professionals, who tell the news firsthand and produce tutorials to inspire their colleagues around the world.
The innovative spirit of the hairstylists is also crucial for the design of the new ALFAPARF MILANO collections, with new proposals and new stylistic techniques that aim to anticipate trends thanks to the vision of those who invent and amaze every day in their salon.
Furthermore, from March 2021, the brand has chosen to present all the members of the international team on its Instagram channel: every month on @alfaparfmilano_official we will tell the professional success stories of two hairstylists, stories that reveal the creativity and passion of the people who every day accompany us on our growth path.